“I will protect the world!”
On 22nd September, the first ULTRALAND was opened in Kidsland, Grand Gateway Shanghai!
The first Ultraman specialized store in China has already attracted numerous kids and families since its opening.
The design concept of ULTRALAND is based on “space capsule”, which will give kids the feeling of being in outer space. An interactable wall of heroes attracts fans of different ages. There are 5 heroes on the wall, including Ultraman Tiga, Ultraman Orb Orb Origin, Ultraman Geed, Ultraman Zero and Ultraman Ginga. By pressing a button, the Ultraman will announce their names, make their symbolic calls and play their beam sound effects.
Limited items and original displays also drew a lot of attention. “The displays are very realistic, and I feel like I’m experiencing a battle between the Ultraman and Kaiju,” says a fan in his 20s, “the selection of items here is also very rich. I can buy a lot of figures that couldn’t be found anywhere else.”
The five special colored soft vinyl figures of the popular Ultraman Orb, limited to this store, is also a must-buy for die-hard fans.
Ultraman has a very wide fan base in China covering all ages. Most of them are male, who were attracted to Ultraman at a young age, but kept being a fan after they grow up. This is the fascinating part of the everlasting theme of justice, which has always been one of the main theme of the ULTRAMAN series.
Address: Kidsland, 406 4F New Wing Grand Gateway Shanghai, 1 Hongqiao Rd, Xuhui District, Shanghai